How To Meet Practitioners (and how it helps you)
Visibility. You’re good at what you do. You help – like, improve lives – with what you do. But it’s harder than you thought to get folks aware of your services. Whether those folks are clients, ‘likes’ on social media, or fellow practitioners.
Yes, your fellow practitioners are an important part of your visibility platform. Maybe these practitioners practice the same modality, maybe they provide others. Either way, having more colleagues know about who you are and what you do can only help you 1) gain more clients, and 2) provide even better client care.
How they help you gain more clients: You have the choice to view colleagues as competition or community .If you choose the community option, you find yourself in a network of peers who are facing similar issues as you. Many of whom – like you – just want a supportive community. Many of whom are willing to share resources like tips on accounting, how to use IG Live, essential oils used for migraines, etc. Knowing you, they are more likely to refer to you...even if they practice your same specialty. To wit: wouldn’t you want a good, trusted referral for a client if your roster was full but she needed urgent help? If you went on maternity leave, or moved, or took time off for whatever reason, wouldn’t it be valuable for your clients to have a back-up? Referring clients to trusted colleagues makes you look confident and caring....and clients, in turn, are more likely to refer you.
How they help you provide even better client care: Collaboration. Many practitioners already have a local network of colleagues. For example, the yoga instructor, health coach and bodyworker know, trust and refer to each other. What if they actually coordinated care together? What if, instead of referring a client and then that-being-that, they actually continued communicating? Like learning more about the client by asking questions about each others’ practice (‘What is the Reiki Hand Position 3 that you did with the client?’). Or making care-related requests (‘Would you check on the client’s right hip pain?’). Or developing an integrated plan. Now that would be a new standard of care.
The point being: Make yourself visible to fellow practitioners and benefit from their support!
Attend online networking events (e.g. join a group like WellTechNext, search LinkedIn for related webinars)
Attend offline networking events (e.g. peruse Eventbrite, subscribe to newsletters of local health studios)
Walk into a nearby integrative center to say Hi and learn about what they do
Get local referrals from trusted friends + family
Join Coherent Health to easily connect with practitioners nationwide and grow your trusted referral network... whether on the platform, in forums, at on- and offline events, and more! We’re a one stop shop to connect you with other health + wellness professionals 😁
The universe supports our steps. Choose one item above and see where it takes you. It’ll likely lead to awareness of even more ways to meet practitioners and increase your visibility.